After seasons of sooty gray, off-white, and mocha mousse, the color trends for summer 2025 signal the beginning of a vibrant new era—quiet luxury is dead; long live quiet luxury? Flying under the radar in muted, hush-hush neutrals is no longer the common objective. With their summer 2025 collections, designers encourage you to be unapologetically bold and draw on a bright, juicy color palette to help you crank the volume up to high.
Bright bubblegum pink transforms into a lip-smacking punch through Carolina Herrera and Erdem’s evening gowns—each of which would surely turn heads at a summer wedding. Kallemeyer and Ulla Johnson’s mustard yellow summer dresses are as satisfying as the tangy condiment you drizzle on your barbecue hot dogs, and Khaite’s blood orange handbags are as refreshing as the citrus sangria you sip at July cocktail hours.
Staunch stealth-wealth minimalists might even find themselves swayed by the vibrant colors of summer 2025. The luxury of quiet luxury remains firmly intact; Christian Dior showcased intricately spun silk robes in gold and rich royal blue, while Gucci’s lush green two-piece sets are fit for a Mediterranean yacht cruise. Truly, this season serves as a reminder of the joy that comes from wearing a color that boldly stands out and makes no apologies for it.
Blood Orange
As tart as fashion's favorite cherry red but a shade that hasn't yet received the spotlight, blood orange is a color trend as fresh as the fruit it's named after. While a simple tee or summer sweater provides a welcome refresh, brands like Khaite, Kallmeyer, and By Malene Birger agree that the zippy shade pops best as a bright summer bag.
Hubba Bubba
Hot pink, in all its girly, eye-popping glory, is back. This time, designers are steering the saccharine shade away from its childlike origins and presenting it as an elevated punch-up. In ladylike suiting (Gucci and No.21), statement evening wear (Carolina Herrera, Erdem, and Stella McCartney), and silk separates that will level up summer work outfits (Tibi and Balmain), summer's take on bubblegum pink is as accessible and versatile as we've seen the polarizing shade become.
Ketchup and ...
Yellow is always expected for the season since it's synonymous with sunshine, but summer 2025 opts for an unexpected choice. Moving on from butter yellow while still looking to the fridge for inspiration, summer 2025 puts deeper mustard in the forefront. Kallmeyer and By Marlene Birger propose wearing the golden color as a beach cover-up, while Ferragamo's yellow snakeskin handbags are as rich as the Dijon mustard in your lunch's piquant vinaigrette.
Fresh-Cut Grass
Fashion is urging you to go touch grass, from the rise of barn jackets and garden clogs to this summer's vibrant green color trend. Erdem and Carolina Herrera once again opted for show-stopping evening gowns, whereas Tibi played in a more casual zone of camisoles and silk scarves.
Going for Gold
Gold is a flashy metallic that commands attention and is never a surprising sight in fashion's seasonal collections. However, the summer 2025 showings were curated with undeniable devotion to this high-brow, shining shade. As slinky slips, micro-mini skirts, and a seashell-shaped bag that the little mermaid would covet for her collection of "whozits and whatzits," gold's impact this season is impossible to ignore.
Klein Blue
For those who didn't take an art history course in college, Klein Blue is an ultramarine pigment created by artist Yves Klein in collaboration with a chemist to achieve maximum saturation. While Christopher Esber and Erdem's tributes to the painter's iconic color were more formal, it's easy to envision wearing Ferragamo's comfortable T-shirt dress or Christian Dior's blue-tinted kimono during a breezy summer vacation.
