Founded by Amancio Ortega in A Coruña, a picturesque port city in the Galicia region of Spain, Zara originated as a modest store half a century ago. Five decades later, the brand has grown exponentially, cultivating a loyal fan base of shoppers who cherish the label’s commitment to sophistication, affordability, and of-the-moment fashion trends.
To commemorate its 50th anniversary, Zara has released a 128-piece collection that blends the past with the present. The new drop features all of summer 2025's top fashion trends—like easy slip dresses and cotton poplin button-down shirts—while also honoring the retailer's legacy in a captivating supermodel-studded campaign shot by legendary fashion photographer Steven Meisel.
An image of the 50 models featured in Zara's spectacular campaign.
Organized by Amancio’s daughter Marta Ortega Pérez, the film features 50 of the world’s leading models singing to the tune of Donna Summer’s 1977 hit song “I Feel Love.” The visual masterpiece—featuring style icons like Naomi Campbell, Cindy Crawford, and Imaan Hammam—is a symbolic ode to fashion and creative freedom. With the help of stylist Karl Templer, makeup artist Pat McGrath, hair stylist Guido Palau, and creative director Jason Duzansky, Meisel seamlessly brought the film to life.
“This campaign is a testament to everything the teams at Zara have created over the past five decades, honoring their enthusiasm, talent, and boundless creativity,” says Pérez.
While joyfully singing, dancing, and, of course, fiercely posing, the models showcase a variation of pieces from Zara’s 50th Anniversary Collection, inspired by the monochrome classicism of tuxedo dressing. Defined by a timeless appeal, Zara’s new styles can easily serve as the backbone of any capsule wardrobe.
Zara's 50th Anniversary Collection embraces an undeniably polished edge.
A glimpse at the elevated assortment—which boasts a clean black and white color palette—will reveal crisp button-down shirts, satin slip dresses, and tailored trousers stitched to perfection. There are also several sultry designs mixed into the bunch, like sheer maxi skirts and tops crafted with plunging necklines—all of which my fashion editor friends and I are already adding to our carts.
As of May 9, exactly 50 years since Zara opened its A Coruña store, the Anniversary Collection is now available to shop on Zara.com and in the brand’s Soho store in New York City. Discover prices ranging from $25.90 to $459.
Shop Zara's 50th Anniversary Collection
