fragrance
Keep up on Fragrance trends in 2025 with Marie Claire, and discover the best products from the most trusted brands with tips from the experts.
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Slow Fragrance Is Reimagining the Future of Sustainable Perfume
While the rest of the beauty world is speeding up, ultra-indie perfumers are deliberately slowing down—way down.
By Katie Becker Published
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Commandeer Everyone's Attention With a "Beast Mode" Perfume
TikTok’s latest obsession is not for the faint of heart.
By Brooke Knappenberger Published
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The Next Chapter of the Gourmand Perfume Craze Is Here
Mouthwatering is an understatement.
By Ariel Baker Published
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Why Yes, I Want to Smell Like Overpriced Cocktails on a Luxury Beach This Summer
Ellis Brooklyn’s three new body mists can make it happen.
By Samantha Holender Published
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I Finally Found a Collection of Sophisticated Fruity Perfumes—Just In Time for Summer
Right this way to chic and sweet fragrances.
By Brooke Knappenberger Published
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I Just Want to Smell Like I’m Drinking Bubbly on a Yacht This Summer
The best perfumes of the season, according to our Beauty Director.
By Hannah Baxter Published
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The $50 Fragrances Giving Luxury Perfume Brands a Run For Their Money
Smelling good has never been this affordable.
By Brooke Knappenberger Published
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My Go-To Gourmand Perfumes Will Take You From a Snack to the Whole Damn Meal
15 elevated scents that are good enough to eat.
By Brooke Knappenberger Last updated
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How to Smell Rich and Famous For Less
Sephora's Savings Event is full of celebrity-favorite perfumes at up to 20 percent off.
By Brooke Knappenberger Published
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I Just Want to Smell Like a Sexy Witch for Spring
Mysterious, earthy, intoxicating—what more could you want?
By Hannah Baxter Published
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Next-Gen Perfume Has One Purpose: To Stay on Your Skin
Solid fragrances take lasting power to a new level.
By Siena Gagliano Published
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The Hottest Person You Know Is Probably Wearing This Unusual Perfume for Spring
The season’s new signature scent.
By Ariel Baker Published
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Consider This a Beauty PSA: Please, Do Not Eat Your Perfume
The trend is... cute, but not the best idea.
By Siena Gagliano Published
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Out of My 200+ Perfumes, I Always Come Back to This Designer Fragrance Brand
Too many layering combos to count.
By Samantha Holender Last updated
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Phlur’s Latest Launch Is a Sexy Contradiction of Rose and Leather
It tops our list of the brand's 10 best scents.
By Brooke Knappenberger Published
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Apparently, Smelling Like Vanilla Cereal Milk Rakes in the Compliments
Sweet—not saccharine.
By Brooke Knappenberger Last updated
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Consider This Timeless Fragrance Note Your Little Black Dress of Perfumes
It's giving effortlessly chic for any occasion.
By Audrey Noble Last updated
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I Loathe Gourmand Perfumes But This $228 Scent Made Me a Believer
The compliments from strangers are non-stop.
By Ariel Baker Last updated
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My Recipe for a Rom-Com Meet Cute Starts With This Alluring, Sexy Scent
Alexander Skarsgard, where art thou?
By Audrey Noble Published
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15 Perfumes and Candles to Gift Your Sweetheart For Under $150
Valentine's Day is just around the corner.
By Brooke Knappenberger Published
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My New Favorite Perfume Oil Is Giving Heiress
Plus it lasts for hours.
By Julia Marzovilla Published
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Cuddle Up With One of These On-Sale Fragrances This Winter
16 finds that won't be in stock for much longer.
By Brooke Knappenberger Published
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If Dark Academia Is Your Entire Personality, It's Time to Try This Viral Perfume
Confidence boost in a bottle.
By Audrey Noble Last updated
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The New Administration Is Coming for Your Perfume
How proposed tariffs could affect fragrance prices for American beauty shoppers.
By Nykia Spradley Published
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My Go-To Fragrance for 2025 Is a Proven Aphrodisiac to Help Spark Romance
Scent the mood.
By Audrey Noble Last updated
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Did I Just Return From Skiing In the Swiss Alps or Am I Wearing This $300 Tom Ford Perfume?
Old money in a bottle.
By Audrey Noble Last updated